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Meta’s Muse is outpacing ChatGPT’s early mobile launch
Source: TechCrunch AI
Executive Summary
New data from Apptopia indicates that Meta’s Muse app is outpacing ChatGPT’s early mobile performance in the U.S. and Canadian markets. Despite different launch strategies, Muse has demonstrated higher download rates and daily active user counts during its first 12 days.
New estimates from market intelligence provider Apptopia suggest that Meta’s latest AI app, Muse, is seeing significant early success, outpacing the initial launch performance of ChatGPT.
In a direct comparison focused on the U.S. and Canadian markets during the first 12 days of availability, Muse recorded 1.8 million iOS downloads, compared to 1.3 million for ChatGPT during its own 12-day launch window. Globally, Muse reached 2.8 million total installs.
Muse also demonstrated higher engagement, with 642,000 daily active users in the U.S. compared to 231,000 for ChatGPT at the same point in its lifecycle. The app has continued its momentum, climbing to the No. 1 spot on the U.S. App Store, surpassing ChatGPT’s ranking.
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