Instinct's New Product Recommendations Draw User Backlash
Original Source: TechCrunch AI
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Read time: 1 min read
•Published: September 30, 2026
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Source: TechCrunch AI
Executive Summary
Instinct is facing user dissatisfaction following the rollout of its new human-curated product and travel recommendation feature. While designed to offer personalized suggestions, many users are expressing discomfort and annoyance over receiving unsolicited advice, leading to a negative reception for the new service.
Instinct, a prominent platform, has recently introduced a new feature providing human-curated product and travel recommendations to its user base. This initiative aims to offer tailored suggestions, leveraging human insight to enhance the user experience with relevant products and travel destinations.
However, the rollout has been met with significant user backlash. A growing number of users are expressing discomfort, colloquially described as 'the ick,' over receiving suggestions they never explicitly requested. This unsolicited nature of the recommendations has led to widespread dissatisfaction, with many feeling that the feature is intrusive rather than helpful. The negative reception highlights the delicate balance technology companies face when implementing personalized features, particularly concerning user privacy and the potential for perceived overreach.
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