Everything New Coming to Meta’s AI Agent Muse

Meta is significantly expanding its personal AI agent, Muse, pitching it as the company's centerpiece bet on consumer artificial intelligence. Speaking at the annual Connect event in Menlo Park, CEO Mark Zuckerberg made it clear that the social networking giant is prioritizing the platform's ecosystem. Muse, whose physical avatar is named Jolly according to Zuckerberg, is designed to manage day-to-day tasks by connecting directly to user applications and services, such as calendars and email. The agent operates across hardware and digital accounts, with full integration planned for Meta AI smart glasses to ensure ambient accessibility. Launched in early September, the agent runs on Muse Spark, Meta’s multimodal AI model specifically engineered for agentic workflows. Meta positions it as an accessible helper that automates administrative and busy work right out of the box. Zuckerberg stated his expectation that Muse will evolve into a personal superintelligence used by billions globally. Regarding monetization, Zuckerberg explained that Meta will keep Muse free for a substantial volume of tokens, with the long-term expectation of generating revenue by taking a small transaction fee on activities handled through the agent.