Fashion app Daydream uses Apple Intelligence to help you shop the outfits in your camera roll

Daydream, an AI-powered fashion discovery app, launched two new features allowing iPhone users to turn saved outfit photos into shoppable results and search for clothing and accessories through Siri without opening the app. Built using Apple's iOS 27 developer tools, using either feature requires an iPhone running iOS 27 with Siri AI enabled, along with the free Daydream app. The first feature uses Apple's image-context capabilities to let users shop from saved photos. Daydream analyzes the outfit, identifies individual pieces, and automatically surfaces shoppable matches from its catalog of roughly 3 million products. A screenshot from Instagram or Pinterest can become the starting point for a shopping search, breaking down images into items like sweaters, pants, shoes, or accessories, and handling variation requests such as wanting a specific sweater in a different color. The second feature is a Siri-powered natural-language search function enabling users to make requests by voice or text without opening the Daydream app. Co-founder and CEO Julie Bornstein notes that the experience can be further tailored if users set up Daydream's Style Passport.