Meta expands subscription push with new AI-focused plans

Meta has introduced a new subscription service called "Meta One," offering expanded AI usage and premium features across Facebook, Instagram, and WhatsApp. The new plans provide access to AI tools for image and video generation, as well as in-app features like the AI-powered Restyle editing tool on Instagram. The plans are designed to help Meta monetize its Muse AI models, following the company’s $14.3 billion investment in Scale AI in 2025, which brought CEO Alexandr Wang to lead its AI efforts. Meta is introducing two new tiers: the $7.99/month "Core" plan and the $19.99/month "Premium" plan. Both include existing features from Instagram Plus, Facebook Plus, and WhatsApp Plus. These new offerings build on the success of Meta's current subscription tiers, which have seen significant revenue growth according to market intelligence provider Appfigures. While Meta declined to share exact usage limits for the new plans, citing variations by region and system conditions, the service is a clear push to integrate AI capabilities into the company's core revenue streams.