Trump Orders US Government to Rebrand AI as ‘Super Intelligence’

The US executive branch is no longer acknowledging the existence of “artificial intelligence.” Following a new executive order signed by President Donald Trump, official policy websites, documents, and press releases will now refer only to “Super Intelligence.” Speaking at an event for the launch of America.gov, Trump described “super” as the best and simplest word, noting that Chinese President Xi Jinping also favored the term during his recent White House visit. Trump expressed a desire to move away from the word “artificial,” stating that the technology is “very powerful” and “very brilliant,” while comparing the term “artificial” to “fake news.” He had previously mentioned this rebranding during a speech to the United Nations General Assembly to address concerns regarding the rapid advancement of AI. While executive agencies are not required to retroactively change past documents, the order represents a significant shift in official terminology. The administration aims to use “Super Intelligence” as a replacement for the broader statutory definition of AI, and US officials are expected to avoid using the terms “artificial intelligence” or “AI” in relevant settings. Trump signed the order following a White House luncheon with prominent tech leaders, including Nvidia CEO Jensen Huang and Tesla and SpaceX CEO Elon Musk. Trump characterized the meeting as “very productive” and “extremely friendly,” emphasizing a belief in the importance of self-regulation alongside existing oversight from the Department of Justice and the FBI.