Meta to Let Users Build Games with AI on Phones

Meta is embarking on a new strategy to invigorate its Horizon social platform by empowering users to create games using artificial intelligence directly from their mobile devices or web browsers. The company has unveiled two innovative development tools: Horizon Create, a dedicated mobile application, and Horizon Studio, a browser-based platform offering more granular control over game design. These new tools are designed to democratize game development, allowing individuals with varying levels of technical expertise to build interactive experiences through intuitive AI prompts. This initiative comes as Meta's Horizon platform has faced significant challenges in user adoption and engagement since its inception. To address these struggles and provide a substantial boost to user-generated content, Meta plans to integrate these new Horizon games deeply within its broader ecosystem. Published games created using Horizon Create and Horizon Studio will not only reside within the Horizon platform but will also be recommended and made playable directly on Facebook and Instagram. This strategic move is expected to dramatically increase the visibility and accessibility of these games, leveraging the vast user bases of Meta's flagship social networks. Both Horizon Create and Horizon Studio will initially be available in early access, with interested users encouraged to sign up for a waitlist to gain entry. By simplifying game creation and ensuring widespread distribution, Meta hopes to foster a vibrant ecosystem of content creators and players, potentially reshaping the future of its metaverse ambitions.