AI or Super Intelligence? Only 2% of Consumers Are Convinced

This week marked a significant moment in the ongoing discourse surrounding artificial intelligence, as the White House gathered an unprecedented assembly of major tech CEOs. Luminaries such as Mark Zuckerberg of Meta, Jeff Bezos, Elon Musk, and Dario Amodei from Anthropic were all present to sign a pivotal AI safety pledge. President Donald Trump, overseeing the event, underscored the gravity of the commitment by labeling it "morally binding." In a move that signals a strategic shift in official terminology, President Trump also signed an executive order that officially rebrands artificial intelligence as "super intelligence." This rebranding effort comes amidst a broader push by tech giants like Meta and OpenAI to present more user-friendly and approachable interfaces for their AI products, aiming to foster greater public acceptance and integration into daily life. However, despite these high-profile governmental initiatives and concerted efforts by industry leaders to shape public perception and ensure responsible development, a striking disconnect remains. Data suggests that a mere 2% of consumers are currently "buying into" this new narrative or actively adopting the advanced capabilities being championed. This low adoption rate raises questions about the effectiveness of current communication strategies and the public's readiness to embrace what is increasingly being framed as "super intelligence." The challenge for both policymakers and tech companies now lies in bridging this gap between ambitious visions and widespread consumer engagement.