Trump’s attempt to rename AI is looking awfully artificial

Original Source: The Verge AI
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Read time: 1 min read
•Published: October 9, 2026
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Source: The Verge AI

Executive Summary

Donald Trump, known for weaponizing language, is now attempting to rebrand artificial intelligence. He aims to promote AI by calling it "super" while simultaneously turning "artificial" into a pejorative term for opponents. Despite some prominent AI figures aligning with him, this linguistic battle to redefine AI's public perception presents a significant challenge.

President Donald Trump has a knack for turning words against his enemies. His first successful presidential run was built on monikers like "Little Marco" and "Crooked Hillary"; he changed "fake news" from a phrase describing scammy media outlets to a derogatory term for the press at large. Over the past few weeks, he's clearly decided he can work the same magic to promote artificial intelligence - branding a technology he wants to accelerate "super", while turning "artificial" into his latest go-to pejorative and declaring resisters "THE ENEMY." Some of the biggest names in AI are going along with him. But he's picked a tough linguistic batt …
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