Snap tries to make the case again for its $2,200 smart glasses
Original Source: TechCrunch AI
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Read time: 2 min read
•Published: September 17, 2026
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Source: TechCrunch AI
Executive Summary
Snap is attempting to revitalize interest in its expensive smart glasses by introducing new entertainment integrations and features. The company also unveiled an 'anticipatory AI' system designed to connect user workflows across various devices.
Following the underwhelming debut of its $2,200 'Specs' smart glasses, Snap is attempting to justify the device's existence with new updates. At an event in Los Angeles, CEO Evan Spiegel showcased features designed to integrate the hardware into broader digital activities.
The updates include connectivity with HBO Max and Spotify, providing interactive entertainment options previously lacking in the device. Furthermore, Snap announced 'Specs Intelligence,' an 'anticipatory AI' system designed to pair with the glasses as well as iPhones and Macs. Spiegel described the system as an 'AI native operating system' that builds an understanding of a user's goals, relationships, and routines to help them focus on priorities.
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