Now Google says it might use your Gmail and Google Photos data to target ads
Original Source: The Verge AI
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Read time: 2 min read
•Published: October 23, 2026
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Source: The Verge AI
Executive Summary
Google has updated its privacy policy, introducing an exception to its long-standing promise not to use data from services like Gmail and Google Photos for personalized ads. This change, effective October 16th, indicates that if users opt to connect these services to AI features or other Google tools that support personalized ads, their data may now be utilized for targeted advertising. The update signals a shift in how Google leverages user data, particularly in the context of its expanding AI offerings.
**Google's Privacy Policy Update: Gmail and Google Photos Data Now Potentially Used for Targeted Ads**
Google has recently updated its privacy policy, introducing a significant change that could impact how user data from its core services is utilized for advertising. The update, initially highlighted by *Android Authority*, adds an exception to Google's long-standing commitment not to use data from services such as Google Drive, Gmail, or Google Photos for personalized advertisements.
Effective October 16th, the revised policy now includes the clause: "unless you choose to make data from these services available to other Google services that support personalized ads." This modification implies that users who connect their Drive, Gmail, or Google Photos accounts to Google's emerging AI features, such as "AI Mode" or other Search tools that leverage personalized AI, may now find their data being used to inform targeted advertising.
Previously, Google's policy explicitly stated that it would not use content from these personal services for ad targeting. The new wording, however, opens the door for such usage, contingent upon user interaction with AI-powered functionalities. This move signals a strategic shift for Google, potentially integrating its vast trove of user data more deeply with its AI initiatives and advertising ecosystem. Users are encouraged to review their privacy settings and understand the implications of connecting their personal data to new AI-driven services.
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