Can John Ternus find Apple’s next big thing?

In a recent interview on *Decoder*, Mark Gurman, Bloomberg’s chief Apple correspondent and a renowned authority on the company, offered crucial insights into Apple's future direction. The discussion followed Apple's annual iPhone hardware event, an occasion made particularly significant by two factors: it marked CEO John Ternus's inaugural major product launch since succeeding Tim Cook, and it unveiled the highly anticipated iPhone Duo, Apple's first foldable smartphone. Gurman highlighted that the timing of these developments was far from coincidental, underscoring Apple's meticulous approach to its hardware events and the narratives they convey. This year's event, in particular, sheds light on ongoing shifts within Apple's leadership ranks and how these changes might reshape the company's culture. Crucially, Gurman elaborated on Ternus's strategic vision to transition Apple from its dominant 'iPhone era' into a new 'AI era.' As the managing editor of consumer technology at Bloomberg, Gurman has extensively chronicled Apple's internal dynamics and leadership reorganizations over the past few years. His analysis provides a deep dive into the strategic implications of these recent announcements and offers a glimpse into how Ternus plans to navigate Apple's next chapter.