Shipt Launches "Ask Shipt" AI Assistant for Intuitive Grocery Shopping

Shipt, the same-day delivery platform owned by Target, has officially joined the AI shopping race with the launch of "Ask Shipt." The new tool is designed to help customers shop more intuitively by turning natural language prompts into customized, ready-to-buy carts. With this release, Shipt follows other major delivery platforms integrating AI assistants. The announcement coincided with Instacart's launch of its own AI assistant, "Clementine," while competitors Uber Eats and DoorDash introduced similar features earlier this year. Shipt users can now issue complex requests, such as asking the app to build a cart for a 25-person tailgate or suggesting easy school lunch options. A standout feature of the tool is the ability to upload a photo of a dish found online or at a restaurant; the AI assistant will identify the necessary ingredients and add them to the user's cart. Users can also request meal ideas based on specific budgets, such as a weeknight dinner for a family of five under $35. The tool is currently available on the Shipt app and website, following Target's broader push into AI features like photo search and review summaries.