Amazon to Build 'World Product Graph' for All Online Shopping Data

Amazon is reportedly gearing up for an ambitious project set to redefine how shoppers and AI agents interact with product data online. According to a Reuters report, the e-commerce giant plans to build a vast vault of data on every product sold anywhere on the internet, even products Amazon doesn't sell, and make this information accessible through its own site. Dubbed the "World Product Graph," the project's primary goal is to make it less likely that shoppers leave Amazon to conduct their product research on external platforms like Reddit or Google. Instead, Amazon aims to increase the probability that shoppers ultimately land on its platform, even if they are searching for a product sold elsewhere. This strategy extends to AI agents as well. If Amazon possesses the largest stockpile of shopping data, AI agents are likely to rely on its product index over others. This means that even individuals shopping with bots will ultimately be directed towards Amazon, further solidifying its dominance in the e-commerce and product search landscape.