Universal Music Partners With ElevenLabs to Launch AI Music Platform

Universal Music Group (UMG) has announced a multiyear licensing agreement with ElevenLabs, a startup specializing in AI voice and music generation, to build a dedicated AI-powered music platform. The platform will allow users to leverage UMG's catalog of licensed music to generate remixes, mashups, and reimagined versions of tracks. Artists signed to UMG will have the option to decide whether they wish to participate in the initiative. This agreement represents another major licensing move by UMG in the generative AI space. The record label is currently working on an AI music product with Udio and has previously secured AI licensing pacts with Spotify, Nvidia, and Klay. The announcement follows Suno's launch of an AI music model trained on licensed tracks from Warner Music Group, BMG, and other industry partners. According to the announcement, the partnership will also encompass the development of additional products and fan experiences in the future. Officials confirmed that the newly planned service will remain strictly distinct and separate from ElevenLabs' existing Music API and ElevenMusic generator.