Can Muse overcome Meta’s trust issues?

Meta’s new AI agent, Muse, took center stage at the company’s annual Connect event, highlighting CEO Mark Zuckerberg’s push to integrate AI features across all Meta platforms. Unlike competitors focusing on enterprise and coding tools, Meta has pivoted toward a consumer-centric strategy with a compact, Tamagotchi-style AI device. While early testing of Muse showed some functional utility, critics have characterized the agent as more of a "party trick" than a tool for long-term engagement. A significant hurdle remains: user trust. Given that Meta’s primary business model is built on advertising, there is ongoing skepticism regarding whether users can trust the company with sensitive personal information, casting doubt on the long-term viability of its consumer AI ambitions.