Google’s answer to Canva is an AI tool where you prompt instead of design

Google is entering the creative design market with a new image-creation and editing tool called Google Pics, which will become a part of its Google Workspace suite for business customers and premium Google AI subscribers. The company says the product, which is powered by Google’s Nano Banana image-generation model, will roll out over the coming weeks to most Workspace customers and those who pay for Google AI Pro or Ultra. Similar to popular design tools like Adobe Express and Canva, Google’s new product is meant to be used for everyday design tasks at work and in personal life, such as creating posters and social media posts. Unlike Canva, Google Pics focuses on creating things based on AI trained on artists' work rather than a marketplace of user-published templates. Unlike Adobe Express, it relies entirely on text prompts rather than designing from scratch. The app also includes editing tools to isolate objects, modify or translate text, support collaborative editing, and generate multiple options to choose the best result. The software will be built into Google Workspace, starting today with Docs and Slides, and later coming to Google Drive.