What will Apple's John Ternus era look like?

Original Source: TechCrunch AI
Read time: 2 min read
Published: September 4, 2026
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Source: TechCrunch AI

Executive Summary

It's officially the Ternus era at Apple. Tim Cook stepped down as CEO this week, handing the company to former hardware chief John Ternus, whose first memo promised a “huge launch next week” — timing that puts Apple's next iPhone event on his desk before he's even settled in. Cook isn't going far, though: he's staying on as Executive Chairman, focused on the kind of policy

It's officially the Ternus era at Apple. Tim Cook stepped down as CEO this week, handing the company to former hardware chief John Ternus, whose first memo promised a “huge launch next week” — timing that puts Apple's next iPhone event on his desk before he's even settled in. Cook isn't going far, though: he's staying on as Executive Chairman, focused on the kind of policy
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