Trump says it's time to rebrand AI with a new name — and he's also creating an AI Force
Original Source: TechCrunch AI
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Read time: 2 min read
•Published: September 19, 2026
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Source: TechCrunch AI
Executive Summary
Former U.S. President Donald Trump has announced plans to rebrand Artificial Intelligence, suggesting the current term evokes undue concerns. Trump also revealed his intention to establish his own 'AI Force.' He claimed, without evidence, that the negative backlash against AI is merely a 'Democratic hoax.'
### Trump Proposes AI Rebranding and Announces 'AI Force,' Citing "Democratic Hoax" Backlash
Former U.S. President Donald Trump has publicly called for a rebranding of Artificial Intelligence (AI), suggesting the current nomenclature carries negative connotations that hinder its public acceptance. Speaking on the matter, Trump indicated a belief that a new, more palatable name is necessary to reshape public perception of the rapidly evolving technology.
Beyond the semantic shift, Trump also announced his intention to establish what he termed an "AI Force." While details regarding the structure, mission, and funding of this proposed force remain scarce, the announcement signals his personal interest in the strategic development and deployment of AI, potentially within a future administrative context.
In a controversial assertion, Trump claimed, without providing any supporting evidence, that the growing public backlash and concerns surrounding AI are merely a "Democratic hoax." This statement positions the critical discourse around AI's ethical implications, job displacement, and potential societal risks as a politically motivated fabrication rather than genuine societal apprehension. The claim has been met with skepticism from technology experts and political observers alike, who point to widespread, bipartisan concerns about AI's future impact.
The remarks, initially reported by TechCrunch AI, underscore Trump's unique approach to emerging technologies, blending policy proposals with political rhetoric. His call for a name change and the creation of an "AI Force" could, if pursued, significantly influence the national conversation and strategic direction of AI development in the United States.
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